Global artificial turf industry market status and development prospects analysis

Artificial Turf originated in the 1960s. As an alternative to natural grasses, it has been used in many fields around the world. In 2020, the global market size of artificial turf was nearly 20 billion yuan, and the global sales volume of sports grass exceeded that of recreational grass. The global artificial turf market is expected to exceed 40 billion yuan by 2026.
According to AMI Consulting, the global sales amount of artificial turf in 2019 was 17.8 billion yuan (7.73 yuan per 1 euro), with a compound annual growth rate of 8.9% from 2017 to 2019. According to the compound annual growth rate and industry status quo of the global artificial turf market in recent years, it is estimated that the global artificial turf market will be about 19.4 billion yuan in 2020.
From the point of view of product structure, artificial turf is mainly divided into sports grass and recreational grass. In recent years, the sales scale of sports grass has exceeded that of recreational grass, but the growth rate of recreational grass is faster. According to AMI consulting statistics, the sales volume of sports turf in 2019 was 160 million square meters, accounting for 53.87% of the global sales volume; Recreational grass sales totaled 137 million square meters, accounting for 46.13% of global sales.
At present, the growth of sports turf market mainly comes from the increase of investment in the field of sports in developing countries and the renewal of artificial sports turf inventory in developed countries. The main reason for the growth of the recreational grass market is the improvement of product performance to meet more personalized needs. The sales methods of large home supermarket chains, gardening companies and DIY have spread from mature markets such as North America to other regions. The proportion of recreational grass has been increasing from 2017 to 2019.
In 2019, the largest artificial turf market in the world was EMEA(Europe, Middle East and Africa). In 2019, total sales reached 129 million square meters, accounting for 44% of global sales; In 2019, the US market accounted for 21% of the global total sales volume and was also the market with the highest average unit price in the world. The Asia-Pacific region sold 105 million square meters of artificial turf, accounting for 35 percent of global sales. The demand in this area is dominated by sports grass, and the average unit price is relatively low.
In the future, driven by downstream demand, the market size of the global artificial turf industry will continue to expand, and the industry technology will continue to develop in the direction of green, recyclable and high performance.